Mobile marketing encompasses all advertising efforts that are targeted towards mobile devices, including smartphones and tablets. This can include various forms of digital marketing, such as social media advertising, mobile apps, SMS messaging, and mobile-friendly websites. As mobile usage continues to grow, it’s important for businesses to optimise their marketing strategies to cater to mobile users. In fact, statistics show that as much as 70% of website traffic comes from mobile phones, making mobile marketing an essential component of any modern digital marketing campaign.