Brand marketing involves promoting a brand’s products or services in a way that enhances the overall perception of the brand. This can include strategies that aim to build brand equity, increase brand awareness, and improve the brand’s reputation among consumers. By promoting the brand as a whole, rather than focusing solely on individual products or services, brand marketing can help inspire trust and loyalty among consumers, leading to increased customer retention and repeat business. Effective brand marketing strategies can also differentiate a brand from its competitors and create a strong emotional connection with its target audience, ultimately driving long-term growth and success.