Influencer marketing is a type of marketing strategy that involves collaborating with individuals who have a strong social media presence and a large following. These individuals, also known as influencers, have the ability to sway the purchasing decisions of their followers by promoting a product or service through their social media platforms. Influencer marketing has become increasingly popular in recent years due to the rise of social media and the growing importance of digital marketing. It has been found to be an effective way to reach new audiences and build brand awareness.