Display marketing refers to the practice of advertising on graphical screens across the internet. This can include a range of media, such as images, videos, animations, text links, and other moving images that can be viewed on desktop computers, smartphones, and other devices. The primary objective of display marketing is to enhance brand awareness and extend the reach of the brand’s message to a broader audience. By leveraging a variety of eye-catching visual elements, businesses can create compelling ad campaigns that capture the attention of potential customers and drive engagement with their brand.